![]() ![]() Start with the main reason customers turn to your brand: This is always a good foundation for building consistent, compelling content. It may take some trial and error to find your footing, but look for ways to showcase your expertise, entertain your audience, and differentiate your channel from all other competitors in your area. If you create a fascinating piece of content that goes viral, you'll generate interest in your brand that way. “That same exercise - figuring out what need you can fulfill better than anyone else - is the most important part of a how-to video plan.” “What is it about the product you’re trying to sell or the service you’re offering that makes it different from the competition?” wrote the YouTube creators behind the channel MyFroggyStuff. The key to any how-to video is to find a way to stand out from the other content creators. Find a way to stand outĪ search for “how to shuck an oyster” pulls up hundreds, if not thousands, of search results on YouTube. If you create a fascinating piece of content that goes viral, you'll generate interest in your brand that way,” wrote HubSpot. “Your how-to videos don't necessarily need to be about a dry topic related to your industry. For instance, a restaurant can do a simple how-to video that shows different ways how to prepare a seasonal product - ending with a new menu announcement or a CTA to make a reservation. Note that your topics needn’t be directly tied to your product. Simply starting to type the topic of your channel or the topic you wish to make videos about in YouTube’s search bar will show you some popular search terms people are using.įrom there, you can begin to craft ideas for how-to videos. Start by researching what your audience is searching for using tools like Google Trends or YouTube’s autocomplete function. Often, the best way to come up with a topic for a how-to video is to work backward. A Google/Ipsos study found that how-to videos earn the most attention of any content category on YouTube: More than 70% of people prefer to learn about a product or service through video.Įven if your product or service doesn’t seem to need a how-to, there are ways to use this type of content to grow your audience on YouTube and other video channels. Getty Images/eclipse_imagesĪ how-to video is a great way to engage your existing customers, showcase your industry expertise, and recruit new customers. You can interact directly with your customers (and maybe attract some new ones) by hosting a live how-to video. ![]()
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